Introduction:
Abdulhai Mohammed Megdad, Ph.D., is an international trainer and consultant with 15 years of experience in Training & Consulting.

Speaking Style:
Abdulhai is an enthusiastic trainer and consultant who have been described as a positive person. His ability to use his unconventional training skills allows him to ensure his training sessions are fun and highly interactive, while ensuring that learning and knowledge retention is maximised.

Professional Experience:
Abdulhai is a Senior Consultant with SMR HR Group Sdn Bhd. He has worked with Agricultural Company. He is responsible for building the company marketing strategy, restructure the marketing department, building brand strategy, identifying gap process in market needs, introduce new products to the market and build product development process. He moved to consulting field and responsible for implementing organisation wide quality and training programmes.

Practice AbdulHai’s areas of expertise include:
• Human Resource Consulting Services
• Design & Development of training programme
• Competency Management
• Human Capital Audit
• Marketing
• Feasibility Study
• Customer Contact Training Programmes
• Competency Management
• Train-The-Trainer
• Branding

Education

• Ph. D in Business from Kingston University (UK)
• MBA from Bristol University (UK)
• B.S. / B.S.C. at King Fahad University of Petroleum and Minerals

Bachelor Degree in Engineering:
1981; King Abdul Aziz University; Jeddah, KSA (Secured 1st rank in the faculty)

Experience
Marketing Research Field
- 24 years of extensive experience in the research field between KSA, other GCC and Levant countries.
- Well familiar with required approaches to new market segments and identification of new uses and new users of a product or a service. Recommendations on methodology, internal project management, and delegation of responsibility attained the ability to handle key tasks
- Provided training services and supervised research departments for the other branches of the company
- Attended Mystery Shopping and Psycho-Dynamic training courses research which added value to my experience and gave me the opportunity to be responsible for the Mystery shopping programs provided to Banks and FFR in KSA and in the Middle East.
- Professional Moderator for Focus Groups(Classical Research & Psycho-Dynamic Research), managed field administration for different qualitative and quantitative surveys, questionnaires / D. Guides development, transcription and research feedback. Handled several projects such as customer satisfaction, brand identity, brand positioning, advertising campaigns evaluations, concept tests and product launch studies.